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Luckycharms90
  • Lucky Charms was the first cereal to include marshmallow pieces. The first pieces were pink hearts, yellow moons, orange stars, and green clovers.
  • "They're Magically Delicious!" is the most famous slogan attached to Lucky Charms Cereal. The phrase "They're Always After me Lucky Charms" runs a distant second followed by any verbal listing of the marshmallows in the cereal, ie. "pink hearts, yellow moons, orange stars, and green clovers".

According to cereal lore, Lucky Charms Cereal was invented when Cheerios were mixed with pieces of Circus Peanut candies. The shapes of the marshmallow pieces (known in the industry as "marbits") were based on the concept of the charm bracelet.

When the cereal was first introduced, the oat cereal pieces resembled Cheerios and were not sugar coated. The recipe was changed after initial sales of the cereal were less than stellar.

The first TV ad for the cereal introduced viewers to Lucky The Leprechaun and referred to Lucky Charms as a "charming" cereal. Get it? Charm-ing.

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